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Case studies

The work, in their own dimensions.

Three engagements that show how I move a product organization from feature delivery to outcome-driven growth. Each one starts with a problem, not a roadmap.

Toggl · 5 years · Product Manager → CPO

Scaling Toggl from $10M to $20M ARR

From PM to CPO over five years. Moving upmarket without losing ease-of-use DNA, building outcome-driven squads, and turning monetization from an afterthought into a system.

  • Outcome-based teams
  • Product vision
  • PLG
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Prerender.io · 2025–present · B2B SaaS

From Audit to Operating System: Rebuilding Product at Prerender

A public product operations audit, a sequenced rebuild from foundations to strategy, and a product organization that turned healthy technology into compounding growth.

  • Transformation
  • Transparency
  • AI
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Elin.ai · 2019–2020 · Berkeley SkyDeck

Customer discovery into product strategy

250+ structured discovery calls that reshaped the MVP, unlocked a business-model pivot, and secured the first partnerships and POCs.

  • User needs
  • Stealth mode
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