Product leadership · Available for select advisory

Building products, teams and systems that scale.

I help companies move from feature delivery to outcome-driven growth through product strategy, operational excellence and AI-native execution.

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Currently: Director of Product, Prerender.io
Based in: Valencia, Spain
Operating in: Remote · Global
Languages: EN · ES · UA · RU

Business impact

A track record measured in outcomes, not features shipped.

Operating across B2B SaaS, Consumer Electronics and E‑commerce, including founder, operator and executive seats.

25+ Years

In Product, Business Development and Marketing

$10M → $20M

ARR growth journey

12% → 22%

Paid conversion lift

What I do

Three practices, one operating system for product.

I work at the intersection of strategy, operations and people — the leverage points that decide whether a product org compounds or stalls.

Product Strategy

Translating customer insight into multi-year strategy that compounds. From three-year roadmaps to PQL frameworks that materially shift activation and revenue.

Product Operations

Building the operating system underneath the AI-first product org — roadmapping, analytics, discovery rituals, shared context — so teams ship outcomes, not output.

People Management

Helping my teams navigate the change by actually sitting with people and helping them figure out where they fit in a structure that's reshaping itself in real time.

Leadership philosophy

Five principles I lead by

The shorthand I bring into every product org. Built from 25 years of shipping, hiring, scaling... and occasionally cleaning up.

Read the full philosophy →

I.
Outcome over output
Roadmaps are bets on outcomes. Velocity is a side effect of clarity, not the goal.
II.
Product Sense drives strategy
Hundreds of interviews and a continuous discovery loop are the cheapest moat a product org can build.
III.
Systems beat heroics
Operating cadences, dashboards and frameworks scale further than any one heroic PM.
IV.
AI amplifies teams
Used well, AI doesn't replace product judgement — it compresses the distance between an insight and a tested prototype.
V.
Who you hire is the strategy
Senior title doesn't mean senior thinking. Team shape and talent caliber determine the product success.

Featured case studies

Selected work, in their own dimensions.

All case studies →

Toggl · 2020–2024

Scaling product from $10M to $20M ARR

Transforming Product Department from project and feature-focused to outcome-driven teams, and taking Toggl from solopreneur tool to enterprise platform.